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Social Media Marketing for Business

On average people in Ireland spend *5 hours and 54 minutes surfing the internet, for businesses this is an opportunity to stand out from your competitors, catch your customers attention and generate business. Whether you haven’t started using social media yet or have a Facebook Page for your business but are struggling to get it to work, this 4-day workshops will scratch the surface of the importance of incorporating social media into your business.

Course Overview

The course will be delivered over 4 days -

Day 1 Facebook and Google for Business

Day 2 Targeting, Analytics, and Customer Engagement 

Day 3 LinkedIn  

Day 4 Content Marketing


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Available Sessions

We currently taking expressions of interest for this course. Please register yours using the enquiry form below.

Course Modules

Day 1 - Facebook and Google for Business - In this interactive session you’ll learn the following:

  • Best Practise for Facebook for Businesses
  • Creating a Business Facebook page from start – finish
  • Main features of Facebook for Business
  • Launching Google My Business
  • How social media can help businesses achieve their sales objectives  

Day 2 - Targeting, Analytics, and Customer Engagement - In this interactive session you’ll learn the following:

  • Identify your target audience(s) – who they are, their online behaviours
  • Understanding the Analytics
  • You vs. Your Competition
  • Creating Stories
  • Building an engaged social media ‘community’  

Day 3 - LinkedIn - Publishing the right content to boost engagement LinkedIn. In this interactive session you’ll learn the following:

  • Building a magentic LinkedIn profile at attracts clients
  • Developing an audience and attracting clients 
  • Publishing the right content to boost engagement
  • Using LinkedIn to engage potential clients and recruit talent
  • Finding and leveraging LinkedIn groups 

Day 4 - Content Marketing - You may have heard the term “content marketing” but what does it mean and more importantly how will it help your business attract and retain customers? By adding value and building relationships you will establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing this – by having a strategic content marketing plan. In this interactive session you’ll learn the following:

  • Importance of content marketing
  • Exploring different types of content - social media, blogs, emails, web content, video, infographics, case studies, testimonials and more
  • Struggling for content ideas, where to get inspiration for creating more engaging content for your business
  • How to promote your content – both organically and using paid options
  • Building and maintaining a social media ‘influencer’ network
You'll Need:
 A laptop to bring to the training
Terms & Conditions

Students will be required to comply with SERC's Terms & Conditions of study.

While we endeavour to run all our courses on the advertised day, SERC reserves the right to change the day of week on which the course runs.

Customer Questions

Need more information or have a question about this course? Give Alan Shanley a call on 085 270 2624, drop us a text message or send a message using the form below and we will get in touch.

All information correct at time of print. Please note all courses are subject to funding and demand.
While we promote a wide number of courses however not all are guaranteed to run. Page printed on 25/02/2020 11:35:45